I don’t exactly understand why Pulse Asia is being accused by Malacanang as bias in their surveys. Isn’t it that they the most objective and scientific method of investigation. They have crafted well their methodology, they’re so familiar with the geographical terrain and population or universe of their study.
No matter what they say with Pulse Asia, I still find them credible and objective. Here is the detail from the ABS-CBN news on line.
Palace accuses Pulse Asia of bias
Malacañang on Wednesday accused polling firm Pulse Asia of political bias when it released a survey last week on the Filipino public’s skepticism of President Arroyo’s State of the Nation Address (SONA).
In a press conference, Press Secretary Jesus Dureza said Pulse Asia sought to “embarrass” and “shame” the president when it disclosed just days before the 8th SONA its survey which showed that only 14% of respondents believed the forthcoming SONA would be “truthful.”
He was referring to the Pulse Asia survey released on July 24, or four days before the 8th SONA, on “Public Perceptions Regarding State of the Nation.”
Out of the 60% of respondents who were aware of past SONAs, the survey results showed only 13% found Arroyo’s past SONA’s truthful while 46% said her past SONA’s were “not truthful.” Forty-one percent were undecided.
When asked whether they expected the July 28 SONA of Arroyo to be truthful, 14% said it would be truthful, 40% said it would not be truthful, and 46% were undecided.
The nationwide survey of 1,200 adults was conducted July 1 to 14. It had a margin of error of plus/minus 3 percent.
Dureza said it was unfair to ask people whether they thought the forthcoming SONA would be untruthful when Arroyo had not yet made her speech.
“I think it sought to embarrass the president or to shame the president at a time that she has not even given the SONA,” he said.
“I question the methodology and the way the question was phrased,” he added.
Dureza said Pulse Asia “became a political player” in this particular survey.
“The way it was done, it was not to reflect a public opinion. It had something else in its objective,” he added.
Dureza called on the Marketing and Opinion Research Society of the Philippines (MORES), which he described as the “guardian polling and statistics,” to look into Pulse Asia’s alleged bias. He said Pulse Asia was not a member of this association of market research professionals and poll organizations.
“I challenge the MORES, which is a respectable institution to look into a non-member because the non-member may be spreading wrong information, which would destroy the integrity of other polling institutions that are doing their job,” he said.
“I challenge Pulse Asia to submit itself to scrutiny by the experts and to see how the questions were framed, the methodologies,” he said.
Dureza urged media organizations to be “more critical” of these surveys since media are the “principal consumers” of such surveys. He also urged media to “go beyond the survey.”
On Pulse Asia’s July 1-14 Nationwide Survey on Quality of Life and State of the Economy released July 30, which showed 75% of respondents felt they were “worse now,” Dureza said this “reflects…that we’re in hard times.”
He said Malacanang does not expect people to be happy in times of high oil and food prices.
Dureza said the president accepts that her popularity ratings are low due to unpopular decisions such as keeping the 12% Value-Added Tax on oil products.
“I’m not doing this because I’m trying to gloss over the unpopularity of the president,” he said.
Dureza also said it was not fair to compare the ratings of Arroyo with former President Joseph Estrada since prices of oil then were around $80 per barrel or much lower than today’s world oil prices of $148 per barrel. “Don’t you think the dice is loaded?” he said.
Pulse Asia‘s comment
Elaborating on the Nationwide Survey on Quality of Life, Ana Maria Tabunda, executive director of Pulse Asia, told ABS-CBN the sentiments show the people’s economic hardship.
“What you get there is the sense of how difficult things are right now. They can’t even see it how it’s going to be improving in the coming year. It gives you a sense of helplessness at the situation,” she said.
Asked to comment on the claim it was not fair to compare the Estrada era with Arroyo’s, Tabunda said: “Well, the question doesn’t even mention the president. It’s only asking them to compare the quality of life or uri ng pamumuhay ngayon sa nakaraang taon. And we have been asking these questions since 1999. And we had a different president back then.”